An Ethical Approach to Business


We pride ourselves on our ethical approach to business in all areas of our company. We abide by all animal regulations that affect our work and lead the way in ensuring that home dog boarding conforms with all legal requirements.

We work very closely with over 200 local council authorities and all of our Dog Carers are licensed by their respective Councils (where it is a requirement) in accordance with Animal Boarding Establishments Act 1963, something that, as far as we are aware, no other dog care franchise can claim. In many areas our documentation has been adopted by the local council and Wagging Tails Carers are licensed at a special reduced rate.

Members of the BFA


We have been members of the BFA, the main governing body for franchising in the UK, since entering into franchising meaning that we have chosen to be vetted against their strict code of business practise.

  • There are over 1,000 companies in the UK that claim to be a franchise, and between 250 and 300 of these are advertising at any one time to try and find new franchise owners.
  • As a potential franchise owner it is very difficult to know which of these are reputable brands, which brands offer a genuine opportunity with true support and which brands are trying to simply make money from the ‘sale’ of their franchise, rather than from your success in business.

Knowing a franchise brand is a BFA member immediately offers a certain number of assurances that a brand who is not a member cannot. These include:

  • Viability – franchisors must show that the product or service they offer is saleable, and at a level of profit that will sustain a franchised network.
  • Transferability – the BFA makes sure that the means for the transfer of the know-how to a new operator at arm’s length, which are essential if the business is to be franchised, are met.
  • Ethics – the BFA ensures the franchise is structured and operated in accordance with the ethical principles set out in the European Code of Ethics for Franchising, which covers matters of advertising, recruiting, selecting, and dealing with franchisees. The franchise agreement is formally assessed.

Members of Encouraging Women into Franchising (EWIF)


EWIF-Logo-colourWe are active members of EWIF, an organisation which works to encourage women into franchising.

  • Just under a third of all franchisees are women*
  • The majority of Wagging Tails franchisees are women (over 75%)

This is an evolving organisation supporting women in all areas of the franchise industry.

*Natwest BFA Franchise Survey 2013

Members of APGAW


Due to our commitment to dog welfare we have been accepted as a member of APGAW (Associate Parliamentary Group for Animal Welfare) – one of the few members that isn’t a charity.

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